The Direct Selling business in India is fast becoming the need of the common man. It has percolated the growth opportunities down up to weakest section of the society and it has significantly contributed to our economy also. Unfortunately, this fast growing stream of business had no regulatory authority till recent past to govern the Direct Selling Business in India. Exploiting this lacuna, many unethical fly-by- night people invaded the business and duped innocent Indian public.
This situation prompted to initiate a mission to save this noble profession in larger interest of public and our nation. A few likeminded people founded DSAI, which is the sole representative of Indian Direct Selling companies now, and took the reformation of the industry as personal responsibility. A few genuine direct selling companies rendered their resources for the struggle of industry. DSAI is thankful to them.
DSAI is working with the government on policy matter, with the investigation agencies on nabbing the unethical players and with law enforcement authorities for protection of genuine direct selling entities.