The mission of the Direct Selling Association of India (DSAI) is to promote and protect the direct selling industry in India, and to provide a platform for the exchange of ideas and information between its members. The DSAI aims to promote and maintain high standards of business ethics and professionalism among its members, and to work closely with the government, industry bodies, and other stakeholders to promote a favorable business environment for direct selling companies in India. Additionally, it aims to provide its members with various services and support, such as training programs, networking opportunities, and to act as a liaison between members and government agencies. The organization's mission is to be the premier advocate for the direct selling industry in India, and to ensure that the industry continues to grow and thrive in a fair and ethical manner.
The vision of the DSAI could include things like promoting the direct selling industry as a viable and legitimate business model, protecting the rights of direct sellers and ensuring that the industry operates in an ethical and transparent manner, and working to create a favorable business environment for direct selling companies in India.