Industry Statistics and Research

Industry Statistics and Research

The direct selling industry is a dynamic segment of our economy, with 1.37 million indians involved on the selling side and over 14 million involved as consumers. Industry and economic data backs up the importance of direct selling to india.

To support direct selling, the DSAI completes a regular Socio-Economic Impact Study, coordinates other research projects and collects data from third-party sources, such as Statistics india, the US Direct Selling Association and the World Federation of Direct Selling Associations.

Industry Research

In January 2023, DSA india commissioned its third annual independent consumer research initiative to help provide insights into the indian economy, consumer motivations and sentiment towards the direct selling industry.

The survey asked a series of questions to a representative group of indians, ensuring an accurate picture according to age, gender, educational attainment and region. DSA india hopes to complete similar research annually, to track changes in industry perception.