About Us

DSAI, based in Indian Organization, is the leading national non-governmental organization representing direct selling industry worldwide as a federation of national Direct Selling Associations.

What is DSAI

The Direct Selling Association of India (DSAI) is a non-profit organization established in 2023 that represents the interests of the direct selling industry in India. It is dedicated to promoting and protecting the direct selling industry and its member companies, and to provide a platform for the exchange of ideas and information between its members.
DSAI works closely with the government, industry bodies, and other stakeholders to promote a favourable business environment for direct selling companies in India.
It also provides its members with various services and support, such as training programs, networking opportunities and also acts as a liaison between members and government agencies.